Yes, you heard read it right!

In marketing a very interesting approach of publicity is used – word of mouth, which in past landed in ears and then information propagated from person to person through “in-person” mode.

But, now in the digital age, the word-of-mouth lands on receiver’s EYES! And gets forwarded “online” only.

Today, (for good/bad) people frequently communicate with family, friends, relatives and colleagues through digital tools like messengers, whatsapp, instagram etc. So, in order to tap the potential and derive maximum benefit of “word of mouth” publicity, organizations need exceptional digital presence with excellent user experience.

Information’s destination is EYES and not EARS. No wonder humans are becoming bad listeners.

Thank you for lending your ears eyes. 🙂

Story version of blog (created by chatgpt)

Manav’s Digital Whisper

In Sunderpur, people used to gather under the ancient Neem tree, sharing stories and news. Manav, a tech-savvy youth, noticed a shift as these voices faded into silent smartphone glows.

He created “Village Voice,” a digital platform to revive Sunderpur’s tradition of word-of-mouth, adapted for the digital age. It wasn’t just a bulletin board; it was a community hub for sharing, celebrating, and connecting, using voice messages and digital gatherings to keep the village spirit alive.

As “Village Voice” took off, it proved that even in a digital age where information is seen not heard, the essence of community remains strong.

Thank you for lending your eyes to this tale of innovation and tradition. 😊