Marketing – शास्त्रीय प्रबन्धन

Word of mouth now ‘Lands on Eyes’

Yes, you heard read it right! In marketing a very interesting approach of publicity is used – word of mouth, which in past landed in ears and then information propagated from person to person through “in-person” mode. But, now in… Continue Reading →

Think Beyond Porter’s Model

Once in a class Porter’s Five Forces Model was to be discussed. But this model is so suffocating and full of violence, so I thought to write something on how to think beyond it. Here is the output… Think Beyond… Continue Reading →

January 31, 2018

Shastriya Prabandhan - A Bharatiya Design Thinking Approach to Education and Management

Category Marketing

Word of mouth now ‘Lands on Eyes’

Think Beyond Porter’s Model

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